ADEBIYI, Rasheed Ademola

adebiyi.rasheed@fuo.edu.ng

08039171065

Senior Lecturer

Biography

Rasheed Ademola ADEBIYI holds a PhD in Strategic Communication from the University of Ibadan, Nigeria. He was a 2022 Fellow of the Solutions Journalism African Initiative Fellowship. He is interested in media innovation, strategic communication for profit and non-profit organisations. He is a member of the Advertising Regulatory Council of Nigeria (ARCON); Nigerian Institute of Public Relations (NIPR); International Association of Media & Communication Research (IAMCR); and African Council for Communication Education (ACCE). He is Co-Founder/Editor-in-Chief of SUSA Africa, and Team Lead, Abito Citta (Media) Innovation Lab where he oversees research and interventions in media reportage, information pollution and media innovation. He teaches PR & Advertising; News Writing and Reporting as well as Development Communication.

Academic Qualification

Ph.D. in Strategic Communication, University of Ibadan, Nigeria
M.A. in Applied Communication, University of Ibadan, Nigeria
B.A in Communication & Language Arts, University of Ibadan, Nigeria

Area of Specialization

Strategic Communication (Public Relations & Advertising)

Research Interest

Strategic Communication for Profit and Non-Profit Organizations
Digital Humanities and Social Media
Solutions Journalism

Selected Publications:

SALAUDEEN, Aremu Kamoru & ADEBIYI, Ademola Rasheed (2015) “Media Ordering of Global Peace Amidst Diversity - Midwiving Or Umpiring?” Fountain Journal of Management and Social Sciences. 4(2), 113 – 127
SALAUDEEN A. Kamoru & ADEBIYI, Ademola Rasheed (2017) “Political Persuasion through Cultural Appeal: An Analysis of Radio Commercials of the 2015 Election in Oyo State, South-West, Nigeria.” Africology: The Journal of Pan African Studies 5 (10), 30-42
ADEBIYI Ademola Rasheed & BELLO Semiu (2018) Perception and Practice of Integrated Marketing Communication (IMC) among Selected Marketing Communication Agencies in Nigeria. Acta Universitatis Danubius Communicatio 12 (1), 86-112
SALAUDEEN A. Kamoru, ADEBIYI, Rasheed A. & SANNI O. Azeez (2018) Framing of the Anti-Graft War in Select Nigerian Newspapers. Novena Journal of Communication Vol. 6, 161-173
ADEBIYI A. Rasheed, KAMORU A. Salaudeen & SANNI O. Azeez (2018) Between the Devil and the Deep Blue Sea :A Discourse on Ethical Flashpoints for Nigerian Mass Media Managers. Ebonyi State University Journal of Mass Communication. Vol. 5 (1), 39-54
BAKRIN, F Sirajudeen, ADEBIYI A Rasheed & SALAUDEEN A. Kamoru (2019) Authorship Patterns in Nigerian Journals of Communication: A Bibliometric Approach. UNIUYO Journal of Humanities. Vol. 23(1).
ADEBIYI A. Rasheed & OLAYIWOLA, O. Mariam (2019) Uses and Gratifications of Social Media among University Undergraduates : Evidence from Nigeria. Journal of Management & Social Sciences. Vol. 8 (2).
ADEBIYI, A. Rasheed, AJETUNMOBI, O. Umar & OLAWALE, O. Jelilat (2020) Connected but not Engaged: A Tale of Two Governorship Candidates’ Social Media Mobilization in a Gubernatorial Contest in Oyo State, Southwest Nigeria. Interações: Sociedade E As Novas Modernidades 38. Pp.71-98
LIADI, O. Fariudeen, ANIMASHAUN, A. Mojeed & ADEBIYI A. Rasheed (2020) Repositioning Women in Service, Leadership and Development in Nigeria: Experiences, Challenges and Opportunities. Journal of Management and Social Sciences, Vol. 10, No 1, Special Issue

ADEBIYI, Rasheed Ademola