ADEBIYI, Rasheed Ademola

ADEBIYI, Rasheed Ademola

Assistant Professor


Rasheed Ademola, ADEBIYI is a Strategic Communication teacher, researcher, journalist and youth development advocate. He holds B.A, M.A and PhD degrees from the University of Ibadan, Ibadan, Nigeria. He is a Fellow of Ife Institute of Advanced Studies. He has published articles in journals both within and outside Nigeria. He is a member of the Nigerian Institute of Public Relations (NIPR); International Association of Media & Communication Research (IAMCR); and African Council for Communication Education (ACCE). He teaches Strategic Communication (Advertising, Public Relations, News Writing and Documentary Production). His research interests cut across social media, development communication and strategic communication.   


  • Ph.D (Communication Arts)
  • M.A (Communication Arts),
  • B.A (Communication & Language Arts)

Selected Publications

  • SALAUDEEN, Aremu Kamoru & ADEBIYI, Ademola Rasheed (2015) “Media Ordering of Global Peace Amidst Diversity - Midwiving Or Umpiring?” Fountain Journal of Management and Social Sciences. 4(2), 113 – 127
  • SALAUDEEN A. Kamoru & ADEBIYI, Ademola Rasheed (2017) “Political Persuasion through Cultural Appeal: An Analysis of Radio Commercials of the 2015 Election in Oyo State, South-West, Nigeria.” Africology: The Journal of Pan African Studies 5 (10), 30-42
  • ADEBIYI Ademola Rasheed & BELLO Semiu (2018) Perception and Practice of Integrated Marketing Communication (IMC) among Selected Marketing Communication Agencies in Nigeria. Acta Universitatis Danubius Communicatio 12 (1), 86-112
  • SALAUDEEN A. Kamoru, ADEBIYI, Rasheed A. & SANNI O. Azeez (2018) Framing of the Anti-Graft War in Select Nigerian Newspapers. Novena Journal of Communication Vol. 6, 161-173
  • ADEBIYI A. Rasheed, KAMORU A. Salaudeen & SANNI O. Azeez (2018) Between the Devil and the Deep Blue Sea :A Discourse on Ethical Flashpoints for Nigerian Mass Media Managers. Ebonyi State University Journal of Mass Communication. Vol. 5 (1), 39-54
  • BAKRIN, F Sirajudeen, ADEBIYI A Rasheed & SALAUDEEN A. Kamoru (2019) Authorship Patterns in Nigerian Journals of Communication: A Bibliometric Approach. UNIUYO Journal of Humanities. Vol. 23(1).
  • ADEBIYI A. Rasheed & OLAYIWOLA, O. Mariam (2019) Uses and Gratifications of Social Media among University Undergraduates : Evidence from Nigeria. Journal of Management & Social Sciences. Vol. 8 (2).
  • ADEBIYI, A. Rasheed, AJETUNMOBI, O. Umar & OLAWALE, O. Jelilat (2020) Connected but not Engaged: A Tale of Two Governorship Candidates’ Social Media Mobilization in a Gubernatorial Contest in Oyo State, Southwest Nigeria. Interações: Sociedade E As Novas Modernidades 38. Pp.71-98
  • LIADI, O. Fariudeen, ANIMASHAUN, A. Mojeed & ADEBIYI A. Rasheed (2020) Repositioning Women in Service, Leadership and Development in Nigeria: Experiences, Challenges and Opportunities. Journal of Management and Social Sciences, Vol. 10, No 1, Special Issue

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