Rasheed Ademola, ADEBIYI is a Strategic Communication teacher, researcher, journalist and youth development advocate. He holds B.A, M.A and PhD degrees from the University of Ibadan, Ibadan, Nigeria. He is a Fellow of Ife Institute of Advanced Studies. He has published articles in journals both within and outside Nigeria. He is a member of the Nigerian Institute of Public Relations (NIPR); International Association of Media & Communication Research (IAMCR); and African Council for Communication Education (ACCE). He teaches Strategic Communication (Advertising, Public Relations, News Writing and Documentary Production). His research interests cut across social media, development communication and strategic communication.